SMOKE symbolizes ‘Sacrifices, Motivation, Originality, Knowledge, & Elevation.’ Every item we release has a meaning behind it; for a battle a loved one or friend is facing. We are happy to have you a part of our journey in spreading various awareness ranging from mental health to physical health. Thank you for supporting them while they continue to fight. Items do come with an exclusive QR to scan on the tag that links you right to the artist “Smoke” - a female rapper who was born and raised in Mississippi, who has overcome many challenges. Smoke also supports her mother who faces mental health issues and is fighting cancer. The QR links to an exclusive song that drops with each merch release.